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Menu engineering is the act of designing a menu to suit the restaurant, the people who will be working in the restaurant, and the target customers of the restaurant. It follows on the work of menu planning and menu analysis. The goal of menu engineering is to create a menu that fits the restaurant and the customers that will be using it.

Restaurant menus can be broadly split up into three tiers, dine in, counter service and take out. Each tier has different requirements for the menu, and the amount of information that needs to be presented to the diner. This can have a huge impact on the design of the menu, as well as the printing process itself. For example, a counter service menu requires less visual appeal as it is presented to customers via a table top or counter. Take out on the other hand requires a lot more visual appeal as there is no table to sit at. The overall design of the menu, along with the ordering process need to be tailored to the diner and the purpose of the menu.

Meaningful visual appeal is the key to getting people to want to eat your food. Customers want to see the restaurant branding, know what they are ordering, and understand the taste of the product that they are eating. This is why it is so important to have a unique and effective design of the menu. A bad design can leave customers feeling unappreciated, confused, and even uninterested in the food or the experience. You need to make sure you place your restaurant branding in the most prominent areas of the menu, make it clear what they are ordering, and make sure it is visually appealing to the customer.

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